{"id":166,"date":"2026-08-14T20:41:49","date_gmt":"2026-08-14T20:41:49","guid":{"rendered":"https:\/\/demo.nitailabs.com\/?p=166"},"modified":"2026-08-14T20:41:49","modified_gmt":"2026-08-14T20:41:49","slug":"trails-routes-a-journey-that-began-with-brazils-first-compact-tent","status":"publish","type":"post","link":"https:\/\/demo.nitailabs.com\/?p=166","title":{"rendered":"Trilhas & Rumos: Brazil’s Outdoor Market Pioneer"},"content":{"rendered":"

[action-replay demo=\"1\"]<\/code><\/strong>Fernando Andreis was a young man about to turn 30 years old when he had the idea of developing a camping tent that was lighter, more compact, and easier to carry. Today, at 71 years old, the founder of Trilhas & Rumos is a key figure in the formation of the outdoor market in Brazil \u2013 thanks to a very clear alignment of purpose.<\/p>\n

The goal was to leave his engineering career and move from the capital of Rio de Janeiro state to Teres\u00f3polis \u2013 known as Brazil’s mountaineering capital. The attraction to the city emerged during his youth, in the first of many Petr\u00f3polis-Teres\u00f3polis crossings he has completed to this day. “In my last job, I worked in a suit and tie downtown, and every morning while tying my tie I thought: ‘I can’t end my life this way'”, Fernando recalls.<\/p>\n

His journey in the outdoor market began in 1983, a decade when the industry was still incipient in the country, as he remembers: “We used military equipment, like backpacks and surplus items that were sold in some stores. When expeditions came from other countries, like Germany, it was a competition to buy the team members’ equipment. They went back home practically with nothing!”.<\/p>\n

The camping tents that existed at that time were heavy and bulky \u2013 manufactured with metal frames and waterproofed cotton fabric. They were designed for organized campground visitors, not wilderness camping. It was then that he conceived the first of a series of innovations that marked the Brazilian outdoor market: a tent model that was assembled with just a fiberglass arch: lightweight and quick to set up. In 1984, the Trilhas & Rumos<\/a>was born.<\/p>\n

With the patent in hand, Fernando started manufacturing in his garage. It didn’t take long for the innovative tent model to be adopted by Brazilian teams in the Camel Trophy, a Jeep competition that toured the world, and gain visibility.<\/p>\n

\"Barraca<\/p>\n

Cigano Tent for 2 people, the first product from Trilhas & Rumos<\/p>\n

\"Marli,<\/p>\n

Marli, the first seamstress, in Fernando’s garage<\/p>\n

With the repercussion, Fernando moved toward his second innovation: lighter and more functional sleeping bags. The models at that time were also heavy, produced with tow filling, and molded when exposed to water. Trilhas & Rumos sleeping bags were manufactured in a fabric known today as acrylic. The new design featured an opening that allowed it to be used as a blanket.<\/p>\n

The success generated by the synergy between the tent and sleeping bag opened doors for the creation of his third 100% Brazilian-made product: trekking backpacks. The classic 35-liter Trekking backpack launched the category, featuring a versatility that stands out even today in the outdoor market. Mine has already lasted over 20 years! Later, the brand expanded into the Montanha line, with 75 liters, which remains in the portfolio.<\/p>\n

\"Mochila<\/p>\n

Backpacks became, from then on, the main focus of Trilhas & Rumos to encourage people to leave home and travel to natural environments. Even facing strong competition from imported brands, the company continues to produce various models in Brazil, sold in outdoor equipment stores and on the brand’s website.<\/p>\n

Fernando, who in the past participated in hundreds of trade shows, advertised in specialized magazines and participated in events to promote products, continues doing what he loves and following market transformations: “Consumers lost their fear of buying online. More and more they shop online, give opinions and feedback, which helps a lot. I always stay informed to respond to market demands.”<\/p>\n

\"Expondo<\/p>\n

Exhibiting at one of dozens of Trade Shows<\/p>\n

Building a great legacy for outdoor activities<\/h2>\n

A pioneer in the outdoor segment, Trilhas & Rumos contributed to the promotion of outdoor activities, bringing more nature enthusiasts closer, and opening the market for new brands to emerge.<\/p>\n

“Our proposal was always to create a user base, which grew and opened doors for other brands to come later, with more sophisticated and imported equipment. Deuter, Columbia and The North Face, for example, only arrived here after the market started to exist. Our legacy is the creation of a market that today has various segments \u2013 entry-level, intermediate, and high-end.”<\/p>\n

What few know is that when moving to Teres\u00f3polis, Fernando’s initial idea was to raise bees. After two years of courses, preparation \u2013 and many stings \u2013 he decided to change course and follow other trails. Today, Trilhas & Rumos encourages people to follow Fernando’s example, doing what they love and challenging themselves in contact with nature.<\/p>\n

Gear Tips Club members on the Basic and Premium plans have special discounts on the Trilhas & Rumos website, check it out!<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Discover how Fernando Andreis revolutionized Brazil’s outdoor market with innovative camping gear. The Trilhas & Rumos story begins here.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-166","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/posts\/166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166"}],"version-history":[{"count":2,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/posts\/166\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=\/wp\/v2\/posts\/166\/revisions\/194"}],"wp:attachment":[{"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.nitailabs.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}